Many organizations build marketing programs which utilize both paid
advertising and public relations effort. Other organizations - including
many non-profit agencies - depend primarily on public relations to
distribute their messages.
Public relations offers the unique opportunity to obtain free exposure
while building third-party endorsement and credibility. Public relations is
a crucial part of any marketing plan and requires a newsy, creative
approach which gains the interest of media decision makers. Brochures
& More, Inc. has experience developing, distributing and following up on
press releases, setting up interviews with key newspaper, magazine and
TV news professionals and taking advantage of free information
distribution channels on television and the radio through Public Service
Announcements (PSA’s).
As with our general marketing programs, public relations programs can
be developed on an hourly/project basis or an on-going monthly basis. |
